Over the years I have come across some glaring examples of lack of detailing that have crept into some really memorable campaigns – An ad for a leading apparel brand that showed a man playing with an iron on a golf putting green, a chess board placed in an incorrect manner in a two wheeler [...] READ MORE
We are an India based marketing consultancy
that deploys senior marketing talent to work
with ambitious clients and help them achieve
17 yrs of experience in brand strategy, consulting, research and media at Cheil Worldwide (Samsung), Publicis, BBDO, Accenture, Leo Burnett, IMRB.
Last Role – National Strategy Director, Cheil Worldwide (Samsung), South West Asia. Prior to that he was heading strategic planning for Publicis India.
Architected the 'Next is what' Samsung Mobile strategy to help the brand move from #4 to #2; Helped Maggi extend its franchise beyond convenience and children; Helped in transition of Andersen Consulting to Accenture.
Actionable Brand Framework
A Proprietary Brand Blueprinting Tool:
This has been deployed across 4 big MNC organisations
It’s a single page synthesis of the brand strategy that focuses on key strategic elements to help everyone in the organisation understand and appreciate the brand and its strategy better.
Meaningful and Synergistic Extensions/ Nomenclature
Sustained Brand Platform and winning Media Neutral Idea
Where to play; Size of prize; Right to win; Best practices; Initiative Planning
Competitive mapping; SWOT; Game changing strategies
Measurement; Refinement and Reapplication
Breakthrough ideas and innovative concepts
Unconventional engines to push strong brand building ideas at high ROI
Winning with Shoppers at the point of sale
Brand Building, Insight Mining, Communication Development, Market Research and Shopper Marketing
We have run training sessions at various MNCs for marketing teams of over 30 people.
Spotting, evaluating and deploying right marketing talent at client organisations
End to end marketing solutions for SME enterprises, New entrants and IT Cos.