We are an India based marketing consultancy
that deploys senior marketing talent to work
with ambitious clients and help them achieve
Param has been in the communication industry for over 25 years.
Over two decades of experience in brand strategy, consulting, research and media at Cheil Worldwide (Samsung), Publicis, BBDO, Accenture, Leo Burnett, IMRB.
With over 15 years of experience across research and advertising, Shaleena brings with her the experience of working and advising clients on strategic marketing and communication issues across a wide range of industries and brands.
With 10 + years of experience across Marketing, Digital marketing and research, Zarreen brings with her valuable expertise in product and service marketing.
Actionable Brand Framework
A Proprietary Brand Blueprinting Tool:
This has been deployed across 4 big MNC organisations
It’s a single page synthesis of the brand strategy that focuses on key strategic elements to help everyone in the organisation understand and appreciate the brand and its strategy better.
Meaningful and Synergistic Extensions/ Nomenclature
Sustained Brand Platform and winning Media Neutral Idea
Where to play; Size of prize; Right to win; Best practices; Initiative Planning
Competitive mapping; SWOT; Game changing strategies
Measurement; Refinement and Reapplication
Breakthrough ideas and innovative concepts
Unconventional engines to push strong brand building ideas at high ROI
Winning with Shoppers at the point of sale
Brand Building, Insight Mining, Communication Development, Market Research and Shopper Marketing
We have run training sessions at various MNCs for marketing teams of over 30 people.
Spotting, evaluating and deploying right marketing talent at client organisations
End to end marketing solutions for SME enterprises, New entrants and IT Cos.